Southern California’s Housing Market Is Stuck in Neutral — And Everyone Feels It

Aerial photograph of low-rise housing in Santa Clarita, CA. Shot at sunset.

Southern California has always been a place where the housing market sets the mood of the people. When prices soar, homeowners feel invincible. When prices drop, everyone suddenly turns into an economist. But today, the market feels… numb. Not crashing. Not booming. Just stuck somewhere in the middle — and that might be the strangest […]

Should I Buy a Home in Los Angeles Now or Wait for a Market Crash?

Couple With Keys Standing Outside New Home

Los Angeles homebuyers are caught in a mental tug-of-war. On one side, there’s the dream — sunshine, a yard, your own space to paint, build, and plant lemon trees. On the other side, there’s fear — headlines about high interest rates, affordability crises, and talk of an “impending crash.” It’s the same debate playing out […]

West Hollywood Rentals: Style, Pets, and the Modern Renter’s Dream

For Rent Real Estate Sign In Front of a Row of Apartment Condominiums Balconies and Garage Doors.

Los Angeles rentals have always been competitive. But lately, the bar has risen. It’s no longer enough for a space to be clean and functional. Renters want personality. They want flexibility. They want homes that feel lived-in and loved — even if they don’t own them. Take the story of Jeffrey Hamilton, a West Hollywood […]

Best AI Solutions for Real Estate Businesses in 2025

AI for CRE Collective

Artificial intelligence is changing how real estate professionals work. From analyzing data to managing properties, AI tools now help teams move faster and make better decisions. In 2025, the biggest advantage isn’t just having data — it’s knowing how to use it. That’s where today’s top AI solutions come in. They simplify complex tasks, improve […]

LA vs. NYC Investment Returns in 2025: Why Los Angeles Still Outperforms

Real estate developers, architects and business teams working on a new business building project in a conference office highlight investment strategies and real estate decisions for future plans.

Every few months, I meet investors asking the same question: “Should I put my money in Los Angeles or New York?” It’s a fair comparison. Both are global cities, magnets for wealth, culture, and talent. But from an investment perspective — and I say this bluntly — New York doesn’t compete with Los Angeles in […]

Are Real Estate Companies Becoming Tech Companies?

Man interacting with holographic blueprint of a house in blue color. Concept of smart home, automation, control cctv network, internet of things (iot), smart city, saving energy and air conditioning.

Why the Line Between Property and Technology Is Blurring in Los Angeles Walk into any Los Angeles real estate firm today, and you’ll see a quiet shift happening. The conference tables are still stacked with site plans and zoning maps—but now, there’s a screen at the center showing data dashboards, GIS maps, and AI-driven project […]

Staging Isn’t Enough: How Pre-Market Consulting Boosts LA Home Sales

Young married couple talking to a real estate agent to sign a house purchase contract.

Los Angeles has always been a beauty market — for homes as much as for people. A property that looks stunning sells faster. Everyone knows that. But as the real estate market cools and buyers become pickier, homeowners across LA County, the Inland Empire, and Orange County are facing a new challenge: staging alone isn’t […]

What the Surge in Sub-$1M Listings Says About L.A.’s 2025 Housing Pipeline

Person looking for places to stay on digital tablet app

Los Angeles hasn’t seen this kind of buzz in a while — new listings under $1 million are showing up across the county. For a city long associated with sky-high home prices, that number feels like a relief to many would-be buyers. But beneath that optimism lies a more complex story about what’s driving these […]

AI in CRE Has Officially Arrived: Why We Launched the AI for CRE Collective

ai in commercial real estate

A New Era for Commercial Real Estate For years, I’ve watched commercial real estate professionals wrestle with the same challenges — endless spreadsheets, outdated workflows, and scattered data that slow everything down. Deals take too long. Reports take forever. Clients expect answers faster than most teams can deliver. That’s why I decided to launch AI […]

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